02 · Analyze Root-Cause Finder

Don't just see that it moved. Know why.

Traffic changes are never one thing. ConvoData joins sessions, queries, rankings and spend to isolate the change that explains the rest, then shows its work.

"Why did organic traffic drop last week?"
Root cause
Most of the drop comes from one keyword group that lost ranking positions. Those queries fed your top two landing pages. Other pages and channels held steady, so this is a ranking issue, not a tracking or seasonal one.
Sources: Search Console · GA4 · Ahrefs

How it finds the cause

From "something changed" to "this is why".

01 · SPOT

Measure the change

It compares the period you ask about with the one before, so you see exactly how big the change was.

02 · SPLIT

Break it down

The change is split by page, query, channel, device and campaign across all your connected sources.

03 · EXPLAIN

Point to the driver

You get the piece that explains most of the change, with the data behind it, instead of a list of every number that moved.

Across sources

The cause is usually in a different tool.

A drop shows up in GA4, but the reason is often in Search Console rankings or an ad budget change. ConvoData looks across all of them in one pass.

  • Rankings, clicks and sessions compared together
  • Paid and organic checked side by side
  • Every figure traceable to its source
Keyword position change
saas analytics−5 pos
data reporting tool−2 pos
ga4 alternative+1 pos
marketing dashboardno change

Try asking

The "why" questions.

"Why did conversions fall on Tuesday?"
"What's behind the jump in cost per click?"
"Why is revenue up while traffic is down?"
"Which pages caused the drop in organic clicks?"

FAQ

Common questions.

Every source you've connected. The more you connect, such as Search Console alongside GA4 and your ad accounts, the more places it can look for the cause.

Yes. Each answer shows the sources, date ranges and filters it used, and you can open any figure to see the rows behind it.

It tells you. You'll see the main driver first, then the smaller contributors, so you know where to look first.

Ask your data one hard question.

Connect a source and get your first answer in a couple of minutes.