Solutions PPC & Paid Media

Every ad platform, one honest answer on ROAS.

Google, Meta, LinkedIn, TikTok, Reddit and Snapchat side by side. Ask where money is wasted, what's actually converting and where the next dollar should go.

"Compare cost per conversion across Google, Meta and LinkedIn this month."
ConvoData analysis
Google Ads has the lowest cost per conversion, but most of it comes from brand campaigns. Meta converts at a higher cost with more new customers. LinkedIn spend is up while conversions are flat, so that's the first place to look.
Sources: Google Ads · Facebook · LinkedIn Ads · GA4

What paid media teams use it for

Stop exporting from six ad managers.

Find wasted spend

Search terms, campaigns and audiences that cost money with no conversions, ranked by how much they drained.

Compare platforms fairly

See every platform's spend and results side by side, and check them against conversions recorded in GA4.

Decide where to move budget

Ask where the next dollar should go and get an answer built on your own campaign data.

Try asking

Questions that protect the budget.

"Which search terms cost the most with no conversions?"
"Which platform gives the best return per dollar?"
"Why did cost per click jump last week?"
"Are brand campaigns paying for clicks we'd get anyway?"
Ranked by waste

Start every audit with the biggest leak.

Instead of scrolling search term reports, get a short list sorted by money spent with nothing to show for it, for every client.

  • Separate workspace per client
  • Read-only: no bids or budgets changed
  • Sources shown with every answer
Spend with zero conversions
Broad: "analytics tool"$2,512
DSA: auto targets$864
Brand+ overlap$430
Retargeting frequency$314

FAQ

Common questions.

No. Connections are read-only by default. It tells you what's working and what isn't; you make the changes in the ad platform.

Yes. You can compare each platform's own numbers, and check them against GA4 or Stripe so you're not relying only on what each ad manager reports.

Yes. Each client gets their own workspace with their own connections, and workspaces cannot read each other.

Find the spend that bought nothing.

Connect an ad account and ask where the money went.