Is your ad spend actually paying off?
Enter your ad spend, revenue, and product cost. We'll calculate your ROAS, gross margin, and the exact break-even point you need to hit to be profitable.
Your numbers
Drag the sliders — everything below updates instantly.
Cost of goods sold — materials, shipping, packaging, etc.
Revenue distribution
How it works
Three numbers, one clear answer.
Enter spend and revenue
Drag in your total ad spend and the revenue you're attributing to it, from any platform or campaign.
Add your product cost
Set your COGS percentage so the calculator can separate real profit from revenue that's already spoken for.
See ROAS and break-even
Get your ROAS multiplier, gross margin, and the exact break-even ROAS you need to hit before you're profitable.
FAQ
ROAS, answered.
ROAS (Return on Ad Spend) is the amount of revenue generated for every dollar spent on advertising. It's calculated as total revenue divided by total ad spend, usually shown as a multiplier like 4.0x.
It depends on your margins, not just the ratio itself. A 4.0x ROAS can be unprofitable for a low-margin product and very profitable for a high-margin one — that's why break-even ROAS, based on your cost of goods, matters more than a flat benchmark.
Break-even ROAS is the minimum ROAS you need just to cover your product costs, before ad spend is profitable. It's calculated as 1 divided by (1 minus your cost of goods sold as a percentage of revenue).
ROAS only accounts for ad spend against revenue — it ignores the cost of the product itself, shipping, and other overhead. A campaign can show a strong ROAS and still lose money once those costs are subtracted.
Yes, completely free with no signup, and it updates live as you adjust the sliders.
Stop calculating ROAS by hand every week.
Connect your ad accounts to ConvoData and just ask — "what's my ROAS this month?" — and get the answer instantly, pulled straight from your live data.