How does your conversion rate stack up?
Enter your visitors, conversions, and average order value. We'll calculate your conversion rate, estimated revenue, and where you land against industry benchmarks.
Your numbers
Everything below updates instantly as you type.
Purchases, signups, leads — whatever counts as a conversion for you.
Used to estimate revenue and revenue per visitor. Set to 0 if not relevant.
Where you land
Compared to typical conversion rate benchmarks across industries.
How it works
Three inputs, the full picture.
Enter visitors and conversions
Pull these straight from your analytics — total sessions and total conversions over the same period.
Add average order value
This turns a raw percentage into an actual revenue estimate you can compare across campaigns.
See where you rank
Get your conversion rate, estimated revenue, and an instant read on how you compare to industry benchmarks.
FAQ
Conversion rate, answered.
Conversion rate is calculated by dividing total conversions by total visitors (or sessions), then multiplying by 100 to get a percentage. For example, 320 conversions from 10,000 visitors is a 3.2% conversion rate.
It depends heavily on industry and traffic source, but as a general benchmark, 2-3% is roughly average across industries, 3-5% is above average, and 5%+ is considered excellent for most site types.
Either works as long as you're consistent. Most analytics platforms report conversion rate against sessions by default, since a single visitor can have multiple sessions and multiple conversion opportunities.
Conversion rate alone tells you how often people convert, not how much that's worth. Adding your average order value lets this calculator estimate total revenue and revenue per visitor, which is often more useful for prioritizing where to invest.
Yes, completely free with no signup, and it updates live as you type.
Stop pulling these numbers by hand.
Connect GA4 to ConvoData and ask "what's my conversion rate this month, and why did it change?" — get the answer with the evidence behind it.